Development of an integrated, publicly accessible mobility offer

Transport, the sector with the largest increases, is at the centre of Austria's climate strategy (Source). This calls for a paradigm shift towards "Avoid - Shift - Improve" to transfer mobility systems into a more sustainable form.

Clearly, a wide range of different measures are needed to fulfil this principle. Mobility-as-a-Service (MaaS) provides a platform offering existing and future mobility services seamlessly and attractively to its users, thus creating the shift towards a "transport efficient society". To leverage the full potential of MaaS, we need to solve the various social, legal, regional and organisational matters.

MaaS made in Austria

The main goal of the DOMINO research project is to develop an integrated, publicly accessible mobility offer that can be used by all users with as little barrier as possible and at the same time supports the mobility and climate goals of the public sector.

Based on user requirements, new offers will be created in three pilot regions and existing services will be integrated into an "MaaS made in Austria" system.
Mobility-as-a-Service (MaaS) is defined as a user-orientated, multi- and intermodal service that largely combines the offers of existing and new mobility service providers in the three core components of "multimodal travel information", "booking /reservation/ payment/ billing" and "sharing mobility". Ultimately, the various mobility offers should be conveniently available for its users from a single source..

Intermodal and cooperative traffic management

For effective management of the overall mobility system within the scope of MaaS, information will be needed about when, where and how traffic is managed and to understand the implications regarding the mobility demand. By creating the adequate technical and organisational framework to link existing and new services, sustainable effects can be anticipated for the whole mobility system.

To achieve these goals, DOMINO relies on three innovation fields:

  • Social: The needs of mobility users are in the focus and the starting point for designing the offer.
  • Institutional and organisational: New forms of cooperation between the public sector and players in the private sector will be defined and regulated.
  • Technical: The focus is on the integration of rural mobility services (micro transit, ride sharing, etc.), the development of intermodal traffic management and the development of algorithms to ensure a “mobility service guarantee”.

In order to ensure the sustainable safeguarding of "MaaS made in Austria", key players in the Austrian mobility landscape work together in a consortium. This is to ensure that the results of the lead project DOMINO can be transferred to other regions in Austria.